How I Built This Brand

From a seed of an idea to brick and mortar reality in exactly one year.

I’ve now been sitting here for a few minutes thinking about how in the world I am going to sum up the wildest year of my life in a single post, but I do really want to share this out. The Rêve brand is a constant topic in my DMs and in real life conversations. I get a lot of questions not only on how Rêve came to life, but also the why behind it all… and to be quite frank, it has all been very intentional, down to the colors on the walls.

Here’s what you can expect in today’s post

1. The (quick) story of Rêve

2. Establishing the vision for the brand

3. Breathing life into that vision

4. Solidifying the brand assets

5. Social strat

6. How the build out and hiring play a role in the brand

7. Plans and action items for maintaining the brand

Let’s do this.

If you’re not familiar with my company, Rêve Studios, we are a reformer pilates and treadmill fitness studio based in Minnesota. I dreamt up the idea at the end of 2022 after burning out, spiraling and learning that maybe it was time to forge a new path for myself (more on that here). And it was in the beginning of 2023 that I took action...